How it all started
Once upon a time Nigel was having his lunch when his phone ran out of juice. The bar didn't have a charger he could borrow, so he missed his call, and his lunch. So he invented the Juice Jack.
He then got help (lots of it): Rod, Julie and Gary with design, Chris with branding, James with words, Simon with numbers, Andrew with photos, Bob with funding, George with production, Simon with shipping, and Johanna at William's Fund (see Jack's Big Idea) and Fiona with everything.
And so the Juice Jack business was born.
How it works now
The business model is simple. Like Nigel.
Because running out of juice is a Bad Thing, we want Juice Jacks in as many places as possible, so its easy to refuel when you need it.
So, if you buy one for your bar, cafe, hotel, salon, office or waiting room, a Really Big Thank You on behalf of the 10% of people wandering round right now with a phone that's low on juice. You may just save their bacon (unless of course they're vegetarian, in which case it'll be hoummos!)