How it all started
Once upon a time Nigel was having his lunch when his phone ran out of juice. The bar didn't have a charger he could borrow, so he missed his call, and his lunch. Which is why he invented the Juice Jack.
He then got help (lots of it): Rod, Julie and Gary with design, Chris with branding, James with words, Simon with numbers, Andrew with photos, Malcolm with advice, Tony with techie stuff, Bob with funding, George with production, Jay and Simon with logistics, (another) Gary and Johanna with sales, and Fiona with everything. And so the Juice Jack business was born.
How it works now
The business model is simple. Like Nigel.
Because running out of juice is a Bad Thing, we want Juice Jacks in as many places as possible, so its easy to refuel when you need it.
So, if you buy one for your bar, cafe, hotel, lounge, event, salon, office, reception, meeting room or home, a Really Big Thank You on behalf of the 10% of people wandering round right now with a phone that's low on juice. You may just save their bacon (unless of course they're vegetarian, in which case it'll be hoummos!)
And if you buy a job lot and brand them, and then use them for advertising or business gifts, well done you for doubling the value from your marketing spend, because you get the goodwill from your client PLUS the goodwill (and brand awareness) from their clients too! (And if you support our Charity Charger campaign you get the CSR brownie points as well!)